The FAO Forestry Department promotes, among others, the responsible use of wood as an environmentally friendly raw material. In the last decades, wood and wood-based products have been faced with stronger competition from substitute materials, such as plastics, concrete, steel, glass or aluminium, as these materials appear to offer wider options to the customers. Some of the factors that can influence customers’ decisions on what kind of end products to acquire include marketing efforts, product prices, quality, durability and image.
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Dr Mohammad Scharai-Rad
University of Hamburg, Department of Wood Technology
Dr Johannes Welling
Federal Research Centre for Forestry and Forest Products, Hamburg