A Swedish family has eaten only organic food for two weeks as part of a study conducted by The Swedish Environmental Research Institute. The study – commissioned by Swedish supermarket chain Coop – saw the family dramatically change its diet, with impressive results. A video about the study introduced the family of five, with mother Anette explaining why they typically didn’t eat organic food. “It costs more than conventional food and we’re a big family,” she said in the video.
On its website, Coop said the purpose of the study had been to “know more about what happens in the body when switching from conventional to organic food.”
“The result was so interesting that we made a film to share with the masses. We want to inspire more people to eat organic – we think it’s good for both people and the environment.”
The video has been viewed more than one million times on YouTube. Watch it below and read the full report here.