Imagine that solar energy was cheaper than any other energy source. Now imagine that this actually happened a few years ago.
I don’t know how accurate the research and logic behind the joulestandard is, however it seem to be making sense.
If correct, we can expect disruptions – and changes – in just a few years. Maybe this is why the oil price has come down – it simply had to in order to remain competitive. Interesting theory.
This is the nature of disruptive technology. It represents such an improvement that it renders existing industries obsolete. We saw waves of disruption take place as the Internet upended entire industries. Expect to see a lot of this in the coming years.